Engaging with prospective occupiers using cutting edge technology in an interactive marketing suite for the Park House site at Oxford Street, London.

Park House
Development and Installation

The AllofUs team wanted to create a form of interactive paper which could compliment the sales team presentations and ‘wow’ prospective clients. The resulting Interactive Poster controls a dynamic presentation to help showcase and ultimately sell the new Parkhouse site to prospective clients. Designed as an alternative to the more traditional, printed collateral usually found in marketing suites, the Interactive Poster works as a sophisticated remote control and allows the sales team to create bespoke presentations depending on the prospective client.

The key challenge was to create something with the tactility, immediacy and intuitiveness of paper, yet with the engagement and dynamic benefits of digital. The Interactive Poster is inspired by the language and function of architectural blueprints – their tactility and function. The aim of the Interactive Poster is to ensure that the client experience is more informal and engaging, enabling them to feel part of the planning and development process. It also enables the sales team to communicate an enormous amount of information about the building and its context to prospective clients, within an immersive, responsive and intuitive experience.

Working with AllofUs I developed the interactive presentation software to be used in both interactives. This was developed in two parts, the presentation software used in the main presentation room, and the Interactive Poster presentation in the entrance lobby.

The main interface for the presentation room, to allow on-the-fly creation and editing of presentations.

The main presentation software was developed in Adobe Flash, Actionscript 2.0 and utilised a Java socket to communicate between the multiple server units needed to drive the rich interactive visuals on the projection wall. The communication between the servers was also built around the Open Sound Control standard to allow the same software to in future be extended to control DMX hardware, lighting systems, and other environmental control systems.

The Interactive Poster projection is controlled by touch sensitive ink on the poster, and is developed in Adobe Flash, Actionscript 3.0 using a Java socked to receive input data from the poster through BlueTooth via Max/MSP.

January 2009